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Internet Marketing – How to Move Customers to Action
How effective is your current marketing campaign at moving your customers to action? When you’re planning a marketing strategy, it’s assumed that you want customers engaged in your marketing efforts to immediately take action. Whether that involved buying a product,...
Search Engine Optimization Help
A lot of local businesses are looking for search engine optimization (SEO) help. They have a website and when people search for them on the internet, they are not on the first page of the search results. This is bad, everybody knows very few people get as far as the...
Online Marketing – Originality Required
I frequently ask prospective clients what kind of marketing they’ve been doing, why the want to change and what their goals are. On some occasions I’m told that they’re interested something like social media or a video campaign because they saw a competitor do it. ...
Is Traditional Marketing Still Effective for Small Businesses?
A Look At Social Media Marketing A growing number of small business owners are using social media to promote their business in 2011 as they flock to take part in the social web. According to Constant Contact, more than two thirds of small business owners are planning...
Your Friendly Neighborhood Search Engine Optimization Expert
A friend of mine was saying to me that he needed a search engine optimization (SEO) expert. He runs a website and is an expert in SEO, so I asked him why. It seems he is getting so busy that he is having a hard time keeping up with all the changes. He can spend his...
Video Marketing – Put a Face to Your Brand
Some of the best marketing in the world takes place without a great deal of hype. It focuses on selling an idea, a personality and an image rather than an actual product. It is personal, engaging and has a strong human element. This is why video marketing is such a...
Are You The Best?
Yes, hopefully you consider yourself the best. If you don't you should find another line of work. Whether you consider yourself or your business the best choice in your market or not, the people that are searching for what you have to offer make their decision by...
Local Online Domination
It sounds pretty harsh but local online domination is exactly what you want to have as the authority in your market. When your website goes from being virtually non-existent to being found everywhere that people are searching, you're getting there. You should show up...
Guaranteed Blog Failure
Sounds attractive, right? Not really. I ran across this blog post on the 10 best ways to guarantee your blog fails and wanted to share it with you. Check it out by clicking the excerpt below. Clipped from: feedproxy.google.com (share this clip)
What Day Is Black Friday This Year?
Are you thinking what I'm thinking? It seems like there's been a Black Friday Sale every week of this month so far with no signs of slowing down. In fact, I think we're having a Black Friday garage sale at my house this Tuesday! I know, that makes no sense, but why...
Holiday Marketing – Give More Than You Take
Holiday Marketing - Tis the Season to Give The holidays - a time to stuff our faces with food; all the marketing, sales and business ideas that swim in our head often take a backseat while we try to enjoy the festivities and the grub that goes along with it. Food is...
Conversion Optimization – If They Can’t See It, You Can’t Sell It
If a customer falls onto your webpage, and the content is below the fold, does it make a sale? Many business owners don't realize that it's not just the quality of website content that can help improve conversions (turning visitors into customers) - the layout and...