A friend of mine was saying to me that he needed a search engine optimization (SEO) expert.
He runs a website and is an expert in SEO, so I asked him why.
It seems he is getting so busy that he is having a hard time keeping up with all the changes. He can spend his time keeping up with what is happening in the SEO world or he can spend the time making money.
As he’s wanting to spend more time with his family, he is looking for somebody in the SEO arena to take over the work. I then asked him why he needed somebody local and he told me he always gets better service out of people that he meets face to face. I agree.
Great Search Engine Optimization Takes Work
The work he wants the person to do is the On page search engine optimization. This is making sure the key word is in the title, making sure it is in the body of the text as bold text, underlined and italicized.
That the photographs have alt text. That the keyword is not used too many times and all the other things that cause websites to rank at the top of the search engines like Google.
Also he needs the Off page search engine optimization done. That is all the link building and relationship building that is necessary to rank well.
Even though I know about everything that goes into creating a successful SEO campaign, when he explained all the work that went into search engine optimization, I realized why he needed somebody.
His website is too big for him to do all the work himself and he is making that much money off it that he can easily afford to pay somebody good money for a job well done.
Yes, sometime even the experts hire experts. 🙂