How to Identify the 20% of Your Marketing That Generates 80% of Your Results

by Clarence Fisher | Jul 21, 2026 | Blog, Marketing Strategy

Not all marketing efforts are created equal. In fact, most businesses discover that a small portion of what they do drives the majority of their results. This concept—commonly known as the 80/20 rule (Pareto Principle)—is one of the most powerful ways to simplify your...

How to Build a Marketing System That Keeps Working Even When You’re Busy Running the Business

by Clarence Fisher | Jul 14, 2026 | Blog, Marketing Systems

Running a business demands your full attention—operations, customers, finances, and everything in between. Marketing often gets pushed to the side, not because it’s unimportant, but because it’s hard to sustain consistently. That’s why more small businesses are...

5 Marketing Automations That Save Small Business Owners Hours Every Week

by Clarence Fisher | Jul 5, 2026 | Blog, Marketing Automation

Running a small business means wearing multiple hats—and marketing often becomes one of the most time-consuming responsibilities. The good news is that you don’t need to handle everything manually. With the right marketing automations in place, you can maintain...

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How to Identify the 20% of Your Marketing That Generates 80% of Your Results

How to Build a Marketing System That Keeps Working Even When You’re Busy Running the Business

5 Marketing Automations That Save Small Business Owners Hours Every Week