Latest company updates and industry news
Want to Manage Your Reputation? – Post to Your Blog!
When your online reputation can take a debilitating hit in seconds, you must have a plan for making sure you not only can deal with it, but recover from any damage that's been done, warranted or not. This is the essence of online reputation management. What can you do...
Stick to Your Guns Without Shooting Your Foot Off!
The power of social media is an amazing thing, unless you find yourself on the wrong side of it! The wrong side being, of course, negative responses to your business, person, or products. If you've stepped in it, the right way to do damage control on your reputation...
Adding Value with Your Online Marketing
Back in the day, it was sometimes enough to slap up a site and open for business, and you'd probably do okay. Not any longer. Competition is keen, and those that don't understand that delivering value is the primary goal of any business online are going to end up...
What You Don’t Know About Your Social Media Can Hurt You!
Social media is a marvelous tool. It can allow you to reach many thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the...
How to Respond to a Bad Online Review without Getting Backlash that Shuts Your Business Down
They said WHAT?!.. Understanding how to respond to bad online reviews can keep your business going strong. Being a business owner can be one of the most rewarding experiences you can have as a professional. Business is the daily tasks, employee training, and fiscal...
Be Funny, Sell More
Okay, here's a little freebie for someone out there. It's completely mystifying why some sharp home decor company hasn't used humorists Oscar Wilde's last words in their advertising: "Either this wallpaper goes, or I do." Basically humor sells. It puts folks in a very...
Email Is Still the Undisputed King of Online Marketing
When it comes to judging how well our marketing practices are doing, it's smart to look at how well they convert into sales, opt-ins or any other actions, and base our decisions concerning future marketing based on these facts. Email marketing has been a success at...
Out of the Box Methods to Market with Instagram
Who could've thought that Instagram would become the web authority it has become in such a small amount of time? Exceeding 100 Million users, as well as been recently acquired by Facebook, all things are indeed rocking at this popular photo sharing site. What's...
Marketing Automation Software – What Is It and How to Use It
A common mistake many people make is thinking that marketing automation software is essentially a tool for email marketing. While it's true that its origins are form there, what we're referring to is a completely different kind of animal. Marketing automation software...
Which Email Marketing Application to Choose?
Having an awesome email marketing application to use is a crucial part of your online business marketing. A few of the things you'll need in a service include the ability to deliver your emails promptly and consistently, but in addition has the tools necessary for you...
What SEO Should Startups Make Sure They Do?
One of the most significant mistakes that a startup website could make is to totally ignore SEO from the beginning. It is a huge task to attempt, especially if you're a new comer to online marketing, but we feel it's an effort worth making, even at a minimal level....
Confused about Google+?
Has Google+ turn into an afterthought in your social media marketing plan? When was the last time you even took a look over there? You may also be wondering if Google+ is or ever will be a viable tool for your business. You're not alone because many are still divided...