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Offline Marketing Tactics to Draw Online Traffic
Offline marketing tactics to draw online traffic now occupy front and center visibility in the promotional world. However, several offline marketing techniques that produce great results still exist. In fact, offline tactics have been shown to increase online...
Offline Marketing Strategies that Make Online Marketing Better
Did you know that nearly 40 percent of online purchases occur only after a consumer has been influenced by an offline channel? This statistic may just be the most telling piece of evidence to support the need for offline marketing strategies that make online marketing...
How To Get More Clients Without Going Broke
Feeling like you can’t afford marketing for your business? Get the down-and-dirty equation (and then the more detailed scoop) to identify the value of marketing done right—the kind that PAYS. Are you looking at your budget, scratching your head, and trying to figure...
Turning Trial Customers into Paying Clients
Whatever your business, you have likely engaged in providing a "freebie" to get potential new clients in the door in hopes of turning trial customers into paying clients. Of course, this sometimes does not convert to a permanent customer. Instead of thinking that...
How to Market When There’s No Time for Marketing
It’s impossible for a business to be successful without marketing. Sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are...
3 Local Marketing Tips You’re Not Using but Should Be
Never underestimate the power of local marketing! Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is to a business. It’s so important, in...
Why Your Online Marketing Should Be Complemented by Offline Strategies
If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, proof of online marketing's importance. Offline marketing, however, must not be overlooked. Your...
How Eastern Oklahoma Chiropractic Broke Their Practice’s Sales Record 3 Months in a Row (and Counting!)
Tired of busting your marketing budget with little to no return? Do what Dr. Travis Ring of Eastern Oklahoma Chiropractic did to market smarter, not pricier ... How many business owners really want to throw their marketing dollars away? Not one. “Oh, you want me to...
3 Local Marketing Mistakes that Can Hurt Your Company
Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific...
3 Tips for Marketing Local Businesses on Television
Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic,...
3 Mistakes to Avoid When Marketing at a Trade Show
In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must...
Top 8 Pages Every Small Business Website Needs to be Effective
Did you know that 49% of small businesses do not have their own website? Yes. Even in today’s digital age, just under half of small business owners in the United States do not consider having a website a necessity. Some small business owners consider a Facebook page...