First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with...
Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge…but what you will find are leads. In fact, 93% of...
Does it feel like you are reading a foreign language when you look at your weekly and monthly marketing reports? Learn how to decipher the key metrics so you can use them to build a foundation for higher conversion rates. Do your eyes glaze over when you look at your...
Are you looking for creative Halloween marketing ideas for your business? These spooky ideas can help you grab your customer’s attention and achieve a successful marketing push before the holidays. Double-double toil and trouble—Halloween marketing ideas can help you...
Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of...
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets...
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive...
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But...
The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and get sales moving. Depending on...
If you want to distinguish yourself from the competition, it’s essential to identify and develop your Unique Selling Proposition (USP). Put simply, and your USP is a summary of what is unique about your business and how your business adds value to your current or...
