Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest...
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers can get...
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns....
Research and optimize for questions. It’s as simple as that. Otherwise, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration....
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages...
Content has become the currency of the internet, giving you limitless options to promote your brand. It helps you engage with your audience, hit new target markets and provide value to your customers. Content is about more than blog posts. There are many types of...
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original research provides tons...
Attention content creators: Google reads everything you write! Well, they don’t “read” in the literal sense. Their algorithms are now sophisticated enough to pick up on unnatural language and poor formatting. Both of these send strong negative signals that hurt...
Recent surveys show that the majority of businesses plan to increase their online marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet...
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies. However, there are a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective...
