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Category Archives: Content Marketing

How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples

The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also…
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How to Drive Traffic to Your Blog Using Facebook

Promoting your blog posts is one of the most cost-effective, efficient and smart strategies on how to drive traffic to your blog using…
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Eight Types of Blog Posts Every Business Should Use

So you sit down to come up with topics for your next couple of blog posts and...nothing. You draw a total blank. Sometimes…
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Hiring a Blog Writer? Here are 6 Mistakes to Watch Out For

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look…
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Why Headlines Matter: How to Keep Your Customers Clicking

In a lot of ways, the headline is the most important part of an article or blog post. Headlines make people click and…
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5 Reasons Why Your Company Blog May Not be Working

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the…
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Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

In 2018, the use of video among small business owners will mature and solidify. Video will turn into a “must have” marketing component.…
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2018 Trends in Content Marketing to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. Content marketing was once…
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Five Digital Marketing Trends That Will Help You Grow Your Business in 2018

We've identified five digital marketing trends that will help you grow your business in 2018! In 2018, you need a sales and marketing…
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How to Increase Engagement on Your Marketing Content

When you learn how to increase engagement on your marketing content, you'll appreciate just how effective your promotional strategies can be. Whether it’s…
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