Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s...
Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile devices to keep us connected. In...
In 2018, the use of video among small business owners will mature and solidify. Video will turn into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers...
Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution. In 2018, expect more...
2018 is just around the bend, and content marketing has changed a whole lot in the past few years. Content marketing was once a small component of larger digital marketing campaigns and strategies. Today, big brands have started to realize that content can be a...
Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost singlehandedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year, we can...
