Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search SEO is the most significant development to hit SEO since Google debuted.” That may sound like a hot take, but statistics describing the growing usage of voice...
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling...
The internet is a mobile-first world now. Your website needs to embrace this shift to avoid missing out on opportunities. Prioritize mobile experience with user friendly design principles and an always on-the-go approach to content. This will enable you to reap bigger...
Attention content creators: Google reads everything you write! Well, they don’t “read” in the literal sense. Their algorithms are now sophisticated enough to pick up on unnatural language and poor formatting. Both of these send strong negative signals that hurt...
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as...
Recent surveys show that the majority of businesses plan to increase their online marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet...
