Latest company updates and industry news
5 Easy Ways to Spruce Up Your Small Business Website
It’s that time of year, when many of us get around to doing some spring cleaning, and this ought to apply to your small business website, as well. It’s far too easy to allow this task go by the wayside, however the consequences of this is a gradual loss of visitors, a...
Green Marketing: Is it time for your business to go green?
With Earth day passing us again, and it’s a great time to consider how Green Marketing can be a effective way to appeal to environmentally conscious consumers. This is not only a sensible way to conserve our precious natural resources, but it has turned into a hot...
Engage Your List with An E-Newsletter
How to use an E-newsletter to engage your list! To a lot of people, the e-newsletter may seem like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the web using Netscape. Despite being a little long in the...
Online Reputation Management Is key to Your Success
Think your online reputation doesn't matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info supplied by total strangers online. Further, some 80 percent of consumers have changed their...
Facebook Ads – It’s the Image, Stupid!
Facebook ads are among the fastest, easiest and most effective do-it-yourself platforms for obtaining traffic to your offers, building prospect lists, and for just about any other purpose imaginable for your website. Ad campaigns are incredibly easy to set up, include...
The pros and cons of developing a mobile app for your small business
You may have been considering if it’s wise for your business to invest the time and money required to develop and implement a mobile app for your business. Does a mobile app even make sense for your business? What would it cost? Who’s going to update it? These and...
Does LinkedIn Love You?
LinkedIn is a fantastic resource if you use it well. With only a bit of work, you can gain maximum leverage from your LinkedIn account. Update your profile to match any info about you on your company website. Consistency is key. Join groups related to your peers, your...
Are You Doing Too Much in Your Business?
Many entrepreneurs find themselves overwhelmed at first. There’s everything to do and not enough time to get it all done. We all know the importance of having a to-do list, but no less important is to know the things which aren’t worth your time and to stop doing them...
Coming Up With A Slogan to Sell Your Business
These days, having a solid slogan can make all the difference. Creating just the right slogan isn’t as straightforward as just throwing a handful of writers in a room for a few hours, though. The top slogan writers agree that the best slogans most often arise...
Would Your Business Benefit from Having Its Own Mobile App?
It’s no big secret that mobile has captured the imagination and a lot of market share when it comes to online shopping. In its early years mobile faced many challenges, such as people not trusting their provider to provide a safe, secure transaction, to the prevailing...
Confused About How Social Media Fits into Your Business?
Way back in the day (last year) it was a somewhat simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have decent, unique content and create a slew of backlinks to them. Unfortunately, that’s no longer the case! Google, in...
Is a Customer Loyalty Program Right for Your Business?
Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix. Businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of...