One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t...
In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and...
Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage?...
Is the rise of the gig economy the best thing that ever happened to small business? Okay, maybe that’s an overstatement. But the benefits are big. For businesses on a limited budget who need some experienced help, the increase in freelancers has been a boon. Companies...
If your experiment was a success, that’s great! Now ask yourself another question and start over. By working your way through this process, you can improve your CRO by focusing on your products and your customers. Don’t rely on some “established wisdom” that may not...
In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that small business owners and their employees often have to be versatile and knowledgeable in several...
The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the...
Does website speed really matter? Let’s put it this way—how long would you wait for a website to load on your desktop or mobile before getting frustrated and going to a different site instead? There have been myriad statistics on the topic, and if there’s one...
There are never enough hours in the day. We get so bogged down in the minutiae of keeping the gears running that it doesn’t leave much time for big picture planning or strategy sessions. With some clever workflow automation tools, you can slash the time you need to...
First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with...
