Social media can be a tough nut to crack for brands. There’s a plethora of networks each with their own set of marketing tools and products. Brands can’t take a one-size-fits-all approach to their online marketing campaigns. The challenges are further exacerbated by...
Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s quite popular with the younger demographic and has engagement numbers that can put some of its rivals to shame. So...
You’re on social media for one reason and that’s to get your message out to as many people as possible. Social media is all about amplification. Those who can attract the most eyeballs to their posts, videos, images, etc are considered to be the mavericks...
Over the past year, the audio chat format has become very popular. The pandemic probably had a lot to do with its meteoric rise. With people locked indoors, this became a new outlet for expression, discussion and connection, feelings that become extremely important...
LinkedIn isn’t just useful to see what your old buddies from work are up to these days. Billed as a professional social network, LinkedIn is a powerful job hunting and career networking platform that has an incredible global reach. Despite its surging popularity...
