6 Things to Know About Using Local Influencers in Your Digital Marketing

Local Influencer

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”|||-19px||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] As you think about your digital marketing strategy, don’t forget to consider using local influencers. This can be a very useful and cost-effective way to promote your company. Additionally, even small businesses likely have […]

5 Budget-Friendly Digital Marketing Tips for Small Businesses

Budget-friendly boutique

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”|||-21px||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to […]

Why Social Listening Is Incredibly Powerful For Lead Generation

listening ear

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”|||-31px||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”98.5%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||6px||” global_colors_info=”{}”] Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most […]

Top 5 Social Media Trends To Prepare For In 2022

social media team brainstorming

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ width=”100%” custom_margin=”|||-22px||” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.14.9″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.14.9″ _module_preset=”default” custom_margin=”|||2px||” custom_padding=”|||0px||” global_colors_info=”{}”]Social media can be a tough nut to crack for brands. There’s a plethora of networks each with their own set of marketing tools and products. Brands can’t take […]

How To Scale Your Instagram Ads More Effectively

reviewing interactions on social media

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_margin=”|||-22px||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.14.9″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”|||0px||” global_colors_info=”{}”]Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s quite popular with the younger demographic and […]

How To Manage A Social Media Crisis

working on a laptop

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ width=”99.9%” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”|||6px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”|||0px||” global_colors_info=”{}”] You’re on social media for one reason and that’s to get your message out to as many people as possible. Social media is all about amplification. Those […]

Why Twitter Spaces Can Be An Exciting Opportunity For Your Brand

Twitter

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_margin=”|||-24px||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Over the past year, the audio chat format has become very popular. The pandemic probably had a lot to do with its meteoric rise. With people locked indoors, this became a new […]

How to Use LinkedIn to Grow Your Brand’s Influence

LinkedIn

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”|||-75px||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”|auto||3px||” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”96.5%” custom_margin=”|-102px||42px||” custom_padding=”||0px|13px||” global_colors_info=”{}”] LinkedIn isn’t just useful to see what your old buddies from work are up to these days. Billed as a professional social network, LinkedIn is a powerful job hunting […]

5 Tips to Adapt Your Remarketing Strategy for the New Apple iOS Privacy Updates

Apple IOS

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_margin=”|||-19px||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”99.9%” custom_padding=”|||0px||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”]We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt […]

How to Plan Facebook Ad Campaigns For The Holiday Season

$20 bill

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_margin=”|||-16px||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row make_equal=”on” admin_label=”row” _builder_version=”4.14.9″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.14.9″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”] The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses […]