Website traffic is fast becoming an elusive commodity. You’d be hard pressed to find a niche without any competition. This makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom...
Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult...
For people running all parts of their business, serving as the sole marketing person, or part of a small marketing team, you know the multiple hats needed to make it work. When this is the case, social media may seem like a non-essential element of your marketing...
YouTube is the most popular online video sharing platform. It has revolutionized the way people consume video on the internet while empowering individuals to launch their vlogging careers with little more than a camera and an internet connection, wherever they may be....
Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an...
