Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult...
For people running all parts of their business, serving as the sole marketing person, or part of a small marketing team, you know the multiple hats needed to make it work. When this is the case, social media may seem like a non-essential element of your marketing...
Paid social media advertising promises quick results. A campaign can be launched on any number of social media networks within minutes. Before long, the metrics are there for you to see. If the campaign isn’t hitting the right numbers, cut it before it burns the...
When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in! Having a website just isn’t enough these days. Your website’s visitors expect a lot out of it, so that means that you’ve got to...
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that...
