If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to giving you their email addresses in return for a guide, video training, case study, or whatever “goody” you’ve chosen to...
If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!). A good SEO strategy is a major component of getting more website visitors, but it takes time. And competing with bigger, more established businesses can be...
Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around...
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.”...
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that...
