by Clarence Fisher | Dec 6, 2011 | Blog, Small Business Marketing
Starbucks had been faced with several consecutive quarters of negative growth and rather than see the brand start to fall apart or run lean, Howard Schultz stepped back in to brew his own particular brand of strong coffee. Now the company has recovered in a...
by Clarence Fisher | Nov 14, 2011 | Blog, Search Engine Optimization, Small Business Marketing
Some of the best marketing in the world takes place without a great deal of hype. It focuses on selling an idea, a personality and an image rather than an actual product. It is personal, engaging and has a strong human element. This is why video marketing is such a...
by Clarence Fisher | Nov 12, 2011 | Blog, Search Engine Optimization
Sounds attractive, right? Not really. I ran across this blog post on the 10 best ways to guarantee your blog fails and wanted to share it with you. Check it out by clicking the excerpt below. Clipped from: feedproxy.google.com (share this clip)...
by Clarence Fisher | Nov 9, 2011 | Blog, Small Business Marketing
Holiday Marketing – Tis the Season to Give The holidays – a time to stuff our faces with food; all the marketing, sales and business ideas that swim in our head often take a backseat while we try to enjoy the festivities and the grub that goes along with...
by Clarence Fisher | Nov 7, 2011 | Blog, Small Business Marketing
If a customer falls onto your webpage, and the content is below the fold, does it make a sale? Many business owners don’t realize that it’s not just the quality of website content that can help improve conversions (turning visitors into customers) –...
by Clarence Fisher | Nov 7, 2011 | Blog, Search Engine Optimization
Online Holiday Marketing with Cheer The holiday season is a rush season filled with a ridiculous amount of stress for businesses. On the consumer side of things, it’s chaos and an adrenaline rush trying to grab up all the specials to complete the holiday...