Google is responsible for billions of internet searches each day. This includes well over 85 percent of the search engine market share. The ultimate goal of a marketer is to find their brand high in Google’s ranking. Without knowing the factors that Google...
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action. They give brands personality and emotion. If you want a...
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations. As such, the idea that manipulation can be used for marketing conjures up images of scare tactics and deception....
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been. The competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely...
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than...
As the end of 2018 draws near, a savvy marketer will be looking ahead to the upcoming year. He will already be developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018,...
