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Category Archives: Blog

Understanding Google Ranking Factors in 2019

Google is responsible for billions of internet searches each day. This includes well over 85 percent of the search engine market share. The…
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Crafting a Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make…
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How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative…
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Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been. The competition is fierce. Customer trust…
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Blockchain in Marketing

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of…
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Digital Marketing Trends Leading into 2019

As the end of 2018 draws near, a savvy marketer will be looking ahead to the upcoming year. He will already be developing…
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How to Use Artificial Intelligence in Marketing

Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots, and other AI-enabled technology…
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Effective Content Types and How to Use Them

Content has become the currency of the internet, giving you limitless options to promote your brand. It helps you engage with your audience,…
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17 Engaging Social Media Posts to Elevate Your Brand

A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline.…
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Turn Leads into Sales with Modern Email Marketing

Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age…
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