Creating video content doesn’t have to be complex, time-consuming, or expensive. In fact, some of the most effective videos for boosting engagement are also the simplest to produce. Whether you’re a small business owner, content creator, or social media manager, these three video formats are easy to film and proven to drive audience interaction — often with just a smartphone and a few minutes of your time.
Let’s explore three high-impact video formats you can start filming today to boost your engagement by tomorrow.
1. Behind-the-Scenes (BTS) Clips
Why It Works:
People love authenticity. Behind-the-scenes content gives your audience a glimpse into the real people, processes, and stories behind your brand. This format builds trust, humanizes your business, and encourages interaction by making viewers feel like insiders.
How to Film It:
- Use your phone to capture daily tasks, team interactions, or the setup for a project.
- Narrate the clip or add text overlays to explain what’s happening.
- Keep it casual and natural — polished isn’t necessary here.
Examples:
- Packing customer orders
- Prepping for an event or launch
- A quick team check-in or office tour
Pro Tip: Use Instagram Stories, TikTok, or YouTube Shorts for quick distribution. Add a question sticker or poll to invite feedback and boost engagement.
2. Tips and How-To Videos
Why It Works:
Educational content positions you as an expert while providing direct value to your audience. Short tutorials, hacks, or how-tos perform exceptionally well, especially when they solve a specific problem or simplify a process.
How to Film It:
- Choose one actionable tip that relates to your niche.
- Keep the video under 60 seconds for platforms like TikTok and Reels.
- Use clear visuals and concise voiceovers or on-screen text to guide viewers.
Examples:
- “3 ways to improve your skincare routine”
- “How to style one outfit three different ways”
- “Quick tips for better email marketing”
Pro Tip: End your video with a CTA (call to action) such as “Follow for more tips” or “Which one will you try first?” to encourage engagement.
3. Customer Testimonials or User-Generated Content (UGC)
Why It Works:
Social proof is incredibly persuasive. Testimonial videos and UGC showcase real people endorsing your product or service, which builds trust and often drives conversions.
How to Film It:
- Ask satisfied customers to send a quick video sharing their experience.
- Alternatively, film yourself reading positive reviews and reacting to them.
- Edit with captions and a branded intro/outro for consistency.
Examples:
- A customer explaining how your product solved a problem
- Before-and-after clips using your service
- “Fan shoutouts” or reactions to tagged posts
Pro Tip: Make it easy for users to submit content. Offer incentives like discounts or shoutouts in exchange for short video reviews.
Making Video Creation a Daily Habit
These video formats don’t require fancy equipment or editing software — just a smartphone, creativity, and a clear message. Consistently publishing videos in these styles can significantly improve your engagement rates, broaden your reach, and deepen your relationship with your audience.
Start by picking one format and committing to filming a short video today. Post it, track performance, and iterate based on what resonates. The more consistent you are, the more the algorithm — and your audience — will reward your efforts.
Step 4: Write the First Draft (40 Minutes)
With your outline in place, write fast and resist the urge to edit as you go. Focus on clarity and value. Break text into scannable sections with headers, bullet points, and short paragraphs.
To keep readers engaged:
- Start with a hook that speaks to their pain or desire
- Use storytelling or real-life examples when possible
- Incorporate stats or quotes for credibility
Include your lead magnet naturally in the body, either as a content upgrade or a deeper dive into the topic.
Step 5: Edit and Optimize for Leads (15–20 Minutes)
Now it’s time to polish your post and ensure it’s primed for search engines and conversions.
- Proofread for grammar, clarity, and tone
- Add keywords naturally (especially in headings and the first 100 words)
- Link to relevant internal content and authoritative external sources
- Insert CTAs prominently and clearly
Examples of lead-generating CTAs:
- “Download the free checklist here.”
- “Book your free 15-minute strategy call.”
- “Get the full guide in your inbox.”
Use buttons or visual callouts to make them stand out.
Final Thoughts
With a clear process and purpose-driven structure, writing a lead-generating blog post in under 90 minutes is entirely possible—and sustainable. The key is preparation, speed over perfection, and intentional calls to action that turn readers into leads.
By streamlining your workflow and focusing on high-conversion strategies, your blog can become a consistent and powerful source of leads for your business.
