Latest company updates and industry news
Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind!
Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile devices to keep us connected. In...
Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know
In 2018, the use of video among small business owners will mature and solidify. Video will turn into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers...
2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement
Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution. In 2018, expect more...
2018 Trends in Content Marketing to Help You Attract and Engage Prospects
2018 is just around the bend, and content marketing has changed a whole lot in the past few years. Content marketing was once a small component of larger digital marketing campaigns and strategies. Today, big brands have started to realize that content can be a...
2018 Trends in Facebook Advertising That Will Help You Reach Prospects
Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost singlehandedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year, we can...
Five Digital Marketing Trends That Will Help You Grow Your Business in 2018
We've identified five digital marketing trends that will help you grow your business in 2018! In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue....
6 Reasons Why Every Small Business Should Consider Video Advertising
Video advertising for smaller businesses has now become an emerging thing. The benefits of digital video advertising have enabled it to move from a “nice-to-have” for larger businesses to a “must-have.” Now, this status has begun to trickle down the business ladder....
7 Ways to Increase the Effectiveness of Your Email Marketing
Email marketing has come back in full force. Because of this, brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out...
3 Local Marketing Benefits You May Have Missed
Attention budding entrepreneurs and business owners, here are some local marketing benefits you may have missed! Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a...
3 Annoying Online Marketing Ploys That Are Chasing Off Customers
Did you know that by using certain online marketing tactics, you are chasing off customers? When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard, or watching TV...
3 Ways to Save Money on Marketing
Here are 3 ways to save money on marketing to help you maintain that leading edge in 2017! Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spend on social media marketing alone is...
How to Increase Engagement on Your Marketing Content
When you learn how to increase engagement on your marketing content, you'll appreciate just how effective your promotional strategies can be. Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer...