Latest company updates and industry news
Optimize Your Outdated Content for Higher Search Rankings
Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around...
Use Storytelling for a Better Blog
In ancient times, a powerful king oppressed his people. The citizens of the land feared the king and begged the gods for help. So the gods created a wild man that could equal the king and stop his misdeeds. The wild man and the king fought a great battle, but the king...
Instagram Business Account vs. Creator Account
It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator —...
Send This Thanksgiving Card Now
Have you considered sending out business Thanksgiving cards instead of Christmas cards? Discover how you can stand out among your competitors and create more sales opportunities this holiday season. Nearly every business sends Christmas cards, but what about...
The 7 Best Free SEO Tools for Small Business
As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital marketing efforts for a while and see what you can...
How to Respond to Negative Reviews
A negative review doesn’t have to spell disaster for your business reputation. Find out how to respond to negative reviews and transform them into an opportunity to showcase your exceptional customer service. A negative customer review can send chills down the spine...
An Introduction to Facebook Shops for Small Business
With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This...
The Customer Feedback System
How’s your customer feedback system working for you, or do you even have one? Discover how to get more positive customer feedback and what you should do with it. Is your business leveraging a customer feedback system? Or are you still scrambling around trying to...
6 Tips to Get Started with LinkedIn Marketing
Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge...but what you will find are leads. In fact, 93% of marketers...
How to Read A Marketing Report
Does it feel like you are reading a foreign language when you look at your weekly and monthly marketing reports? Learn how to decipher the key metrics so you can use them to build a foundation for higher conversion rates. Do your eyes glaze over when you look at your...
Halloween Marketing Ideas
Are you looking for creative Halloween marketing ideas for your business? These spooky ideas can help you grab your customer’s attention and achieve a successful marketing push before the holidays. Double-double toil and trouble—Halloween marketing ideas can help you...
Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic
Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of...