Did you know that nearly 40 percent of online purchases occur only after a consumer has been influenced by an offline channel? This statistic may just be the most telling piece of evidence to support the need for offline marketing strategies that make online marketing...
Feeling like you can’t afford marketing for your business? Get the down-and-dirty equation (and then the more detailed scoop) to identify the value of marketing done right—the kind that PAYS. Are you looking at your budget, scratching your head, and trying to figure...
Whatever your business, you have likely engaged in providing a “freebie” to get potential new clients in the door in hopes of turning trial customers into paying clients. Of course, this sometimes does not convert to a permanent customer. Instead of...
It’s impossible for a business to be successful without marketing. Sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are...
Never underestimate the power of local marketing! Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is to a business. It’s so important, in...
