In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must...
Did you know that 49% of small businesses do not have their own website? Yes. Even in today’s digital age, just under half of small business owners in the United States do not consider having a website a necessity. Some small business owners consider a Facebook page...
The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them....
How to leverage digital content marketing for your company’s success What is digital content marketing? It’s the latest addition to the menu of content marketing tools you need to know about to get more ideal customers for your business. If you have been...
Getting your first Google AdWords campaigns off the ground When you are first exploring the possibilities with Google AdWords, you will find yourself thinking a lot about your budget. You might think, “How much should I invest in Google AdWords?” And,...
