For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams,...
TRANSCRIPTION: Hey, it’s Clarence and I’m coming to you from the home office today. Today, I wanted to talk about reputation because it’s a big, big deal. You know, all of your customers, clients or patients, everybody has a...
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages...
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images and image SEO are powerful tools for traffic as well. Unfortunately, many marketers aren’t using them to their fullest potential. Images are content too....
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business. One of the most effective ways to boost conversions and generate more revenue is...
