Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns....
Research and optimize for questions. It’s as simple as that. Otherwise, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration....
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams,...
TRANSCRIPTION: Hey, it’s Clarence and I’m coming to you from the home office today. Today, I wanted to talk about reputation because it’s a big, big deal. You know, all of your customers, clients or patients, everybody has a...
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages...
