If your business uses social media to connect with customers, then you’ve probably noticed that not all of your posts get the same attention. Sometimes a post gets great engagement, and other times, it barely reaches anyone. That’s usually thanks to something called a social media algorithm. These algorithms decide which content shows up in people’s feeds. And lately, there have been some changes that might affect the way your posts perform.
Social platforms are always tweaking the way they decide what’s important. Maybe Facebook now favors posts with more reactions, or Instagram chooses content based on what someone interacted with last week. These small tweaks can have a big impact on your reach. If you’ve been wondering why your recent posts aren’t landing like they used to, you’re not alone. It might be time to take a closer look at what’s changed and how to respond.
Understanding Social Media Algorithms
At the heart of every app you scroll through is a system deciding what you see first. That’s what a social media algorithm does. It looks at posts, videos, stories, and interactions, then uses a set of rules to deliver them in a way it thinks is most interesting or helpful to each user.
Algorithms don’t randomly pick posts. Instead, they look at things like:
1. How often someone interacts with your content
2. If your post includes photos, videos, or links
3. The time of day you post
4. The use of hashtags or trending topics
5. Previous content the viewer has liked or shared
Platforms want users to stay on their apps longer, so their algorithms serve up content they think people want to see. That means even if you post something valuable, if it doesn’t check the right boxes for the algorithm, fewer people may actually see it.
Each platform uses different signals. Facebook looks at how likely a user is to comment or react. Instagram might prioritize stories from accounts a user messages often. X (formerly Twitter) thinks about recency and how many people are interacting with a post. Understanding these basics can help you stop guessing and start shaping your content more effectively.
For example, if you’re used to sharing text-only posts on Facebook and engagement has dropped, it could be because visual content is being favored more now. That shift might be all it takes to either regain your reach or get buried in the feed. It’s less about posting more and more about posting smarter.
Key Changes in Recent Social Media Algorithms
Staying up to date with algorithm updates can help you avoid frustration when your usual content routine suddenly stops working. Over the past year, some of the biggest platforms have made noticeable changes that impact how business content shows up — and how it’s treated.
Here are some updates that have been affecting business accounts:
1. Facebook now focuses more on meaningful interactions. Posts that generate long comments or start discussions in groups get higher priority. Shared posts in Messenger also count more than simple likes.
2. Instagram changed how it ranks posts in the feed. Instead of favoring what’s trending each day, it now looks more at how consistently someone has engaged with your posts over time and what they usually interact with.
3. X puts more value on responses, replies, and bookmarks. A tweet with a lot of impressions won’t rank well unless it’s also getting interaction quickly after posting.
These updates can affect your business page without warning. A post that might have had a wide reach last month may now be performing poorly despite using the same tone, message, and visuals. This doesn’t always mean the post is bad. It just means the game is changing — and your strategy might need a quick refresh.
Seeing these patterns early means you can shift your plans before they hurt your visibility too much. That might include reshuffling your posting schedule, asking questions in your captions, or leaning into video content if your static images aren’t cutting it anymore.
Adapting Your Social Media Strategy
Once you’re aware of these changes, the next move is to tweak your posting habits so you’re working with the algorithms, not against them. This doesn’t mean starting from scratch, but it does mean giving your current approach a bit of a tune-up.
Right now, what really matters is engagement. The more people interact with what you post, the more platforms will serve that content to others. That includes likes, comments, shares, saves, and even direct messages triggered by your content. So if you aren’t seeing much interaction, think about how you can get people talking.
Ask questions in your captions. Show short behind-the-scenes videos. Use polls or reaction sliders. These small changes can add up in a big way because they push the kind of interactions that help boost visibility.
Here are a few strategic shifts to get started:
1. Keep your content fresh. Use photos, short videos, and carousels to vary the look and feel of your posts.
2. Stick to a posting rhythm. Consistent activity sends good signals to the platform about your account’s reliability.
3. Make captions count. Try to spark conversation with questions that are easy to answer or opinions your audience will want to share.
4. Be smart with timing. Watch your post insights to see when your audience is most active, and plan future posts around that peak activity.
5. Reply quickly. Whether it’s a thank you or a follow-up question, faster responses keep engagement flowing and tell the algorithm your content is worth watching.
You don’t need to change everything at once. But even small tests can lead to useful insights and early wins. The more willing you are to adjust, the more likely you are to stay in front of your audience.
The Role of Tulsa Internet Marketing
While it’s possible to take some of these steps on your own, working with a professional team can help you make the right moves faster. That means less guesswork for you and more reliable results.
Tulsa Internet Marketing has spent years digging into platform updates, helping businesses spot what really matters and what to ignore. Our experience also cuts down the time it takes to test, measure, and adjust strategies. So instead of spending weeks figuring out what works now, we can help you get clear answers faster.
We also back up your strategy with a full plan that reflects your voice and goals. When businesses try to adjust quickly on their own, messaging sometimes gets lost. We help keep things consistent so you can build stronger connections with your audience without sacrificing results.
From post style and layout to timing and conversation triggers, we manage the details that have a real impact. And when changes happen again — because they always do — we’re already working on what comes next.
How Tulsa Businesses Can Stay Ahead
Keeping your social media working for you comes down to two things: staying informed and staying flexible. New features and algorithm changes aren’t going to stop. But falling behind doesn’t need to be part of your story.
Think about the kinds of posts your audience values over the long term. If they like behind-the-scenes content, keep delivering that. If they engage with quick tips or polls, do more of those. Then, layer your algorithm strategy on top to make those posts easier to find and interact with.
Make room in your schedule to check your performance. Look for drop-offs, boosts, and patterns that might match up with what you know about recent updates. And don’t let one week of low engagement cause a total pivot. Test slowly, adjust carefully, and track with purpose.
That kind of smart, flexible strategy is what sets long-term success apart from short bursts of visibility. Social media marketing in Tulsa changes all the time, but when you treat it like a living part of your business strategy — instead of an add-on or afterthought — it delivers real growth.
Tulsa Internet Marketing is here to help you make those adjustments easier and more effective. Whether you’re seeing a sudden drop in reach or looking to double down on what’s been working, we work with you to stay ready for whatever the feed brings next.
For any business looking to boost its online presence, keeping up with how social platforms work can feel overwhelming. That’s where Tulsa Internet Marketing steps in. Our team can help you adjust and grow with changes that affect your digital reach. To find out how we can support your efforts through social media marketing in Tulsa, contact us today and get started on a smarter strategy.
