How To Setup Your Search Engine Optimization Strategy

by | Nov 22, 2011

To reach people in Tulsa, you need a search engine optimization strategy. You want to target the people who can use your products or services.

Fewer newspapers are getting read everyday and newspapers used to be the backbone of local marketing strategies.

The other source of leads was the phone book.  Unfortunately, for the phone book companies,  most people now search for phone numbers on the internet.

To reach the people who can use your service you need to have a presence on the internet. However on the internet you are just one of an enormous crowd. How will people be able to find you?

This is where you need a search engine optimization strategy that makes you stand out head and shoulders above the crowd. When a person searches in Google, your name needs to be the one that they find first.

There is a process to achieving this. Google and the other search engines use what are called keywords. These are the single word or a phrase that people put in when they are searching for your product or service.

Google then displays what it thinks are the websites most likely to help the searcher.  Unfortunately Google is a machine not a person.  Also it can only read text, it cannot tell what pictures or videos are about.

This is where a search engine optimization expert is needed. The expert will go through your site and make sure that it is optimized for the search engines such as Google.

Pictures will have “alt text” attached to them to explain what the picture is about.  A site map will be created to allow Google to find all the information on your website. The keywords that people search on will be highlighted on web pages.

There are many different things that need to be done.  While most of these things stay the same, Google is constantly changing other features to try to get searchers better and better results.

To set up a search engine optimization strategy, you need a professional that knows what all these factors are.