When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action. They give brands personality and emotion. If you want a...
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations. As such, the idea that manipulation can be used for marketing conjures up images of scare tactics and deception....
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than...
As the end of 2018 draws near, a savvy marketer will be looking ahead to the upcoming year. He will already be developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018,...
Tired of busting your marketing budget with little to no return? Do what Dr. Travis Ring of Eastern Oklahoma Chiropractic did to market smarter, not pricier … How many business owners really want to throw their marketing dollars away? Not one. “Oh, you want me...
