TikTok has seen explosive growth over the past few years. It has amassed over 1.2 billion users worldwide and continues to grow, particularly in key markets. In the US alone, 7 out of every 10 American teens are on TikTok. Influencer engagement rates on the platform...
Occasional website audits are an important step to ensuring that your website is helping you meet your goals. But how exactly do you run a website audit? How does it affect small businesses, and can you do one on your own? We’ll cover all that information and more...
Google Search remains one of the most important sources of organic traffic. The company never reveals precisely how the results are ranked but it does offer guidance to webmasters and publishers so that they may follow best practices. Since Google provides limited...
Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most...
What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm, and that update’s effects are only becoming apparent. That’s...
