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Conversion Optimization – Things you Didn’t Know About Your Customer

by Clarence Fisher | Jan 16, 2012 | Search Engine Optimization

Every business owner is in a similar position:  You’ve got customers, and you don’t know them.  You might think you know them, whether they come in often or just a few times a year, but you really don’t.  Building a model of your audience is helpful, but...

Conversion Optimization – If They Can’t See It, You Can’t Sell It

by Clarence Fisher | Nov 7, 2011 | Blog, Small Business Marketing

If a customer falls onto your webpage, and the content is below the fold, does it make a sale? Many business owners don’t realize that it’s not just the quality of website content that can help improve conversions (turning visitors into customers) –...

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