by Clarence Fisher | Jan 16, 2012 | Search Engine Optimization
Every business owner is in a similar position: You’ve got customers, and you don’t know them. You might think you know them, whether they come in often or just a few times a year, but you really don’t. Building a model of your audience is helpful, but...
by Clarence Fisher | Nov 7, 2011 | Blog, Small Business Marketing
If a customer falls onto your webpage, and the content is below the fold, does it make a sale? Many business owners don’t realize that it’s not just the quality of website content that can help improve conversions (turning visitors into customers) –...