What Is Reputation Management and How Does It Affect My Business?

by | Aug 17, 2016

Here’s the scoop on what is reputation management going to do for your company.

What is reputation management? It is one of the most often overlooked pillars of a smart online marketing strategy. You may be wondering exactly how this type of marketing can improve your business’s performance.

Here is just a sampling of what reputation management can do for your company:

  • First, monitoring your company’s reputation on review sites such as Yelp or Angie’s List makes you aware of what people think of your business. Look for patterns that might highlight areas of your business that need to be improved. Also, respond to negative feedback calmly; ask for a second chance by offering to make a bad situation right.
  • Second, keeping tabs on what people have to say about your company on social media is another easy way to manage your reputation. We all know there are people out there who live to complain. But when you see a negative comment that appears to be well thought-out, consider addressing that person directly. Moreover, find out more about the circumstances of their bad experience. Learn from it, and use that information to improve how your company does business.
  • Finally, ask your satisfied customers to leave positive reviews directly on your website. Most website platforms make it easy to add a reviews page. Take advantage of this opportunity to build your online reputation.


What Does Reputation Management Look Like for Your Business?

Ultimately, monitoring online reviews and mentions of your company is a time-consuming job. If you’re ready to put reputation management and marketing to work for your business but don’t have time to do it yourself, we should talk.

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Clarence Fisher