Latest company updates and industry news
How to Grow Your Business with Video
Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats....
Why Your Business Needs Social Media
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. It has been years since platforms like Facebook, Instagram, and LinkedIn were first introduced. They have evolved from an occasional...
Are You Stealing These Content Marketing Strategies? You Should Be!
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and...
5 Reasons Why Content Writing Should Be in Your Social Media Product Line
As social media marketing has taken off, many agencies have made a substantial living from specializing in social media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add...
The Blogging Guide Every Start-Up Needs
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and...
Are You Making These 7 Mistakes When Writing Blogs?
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing...
Social Media And Content Marketing Trends You Want to be Using
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use...
Should You Outsource Content Writing, Develop Talent In-House, or Both?
Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content writing can capture larger online audiences. They can also earn higher search engine results...
6 Huge Advantages Hiring a Content Writing Agency Can Have for Your Business
When weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While onboarding content writing staff or working directly with a freelancer can both be viable options, they...
Is Your Content Not Performing? 5 Things That Could Be the Problem
Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89% of...
How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples
The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more...
50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018
The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website. To explain why this will be the case, we’ll let the...