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Effective Content Types and How to Use Them
Content has become the currency of the internet, giving you limitless options to promote your brand. It helps you engage with your audience, hit new target markets and provide value to your customers. Content is about more than blog posts. There are many types of...
17 Engaging Social Media Posts to Elevate Your Brand
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening. We’re here to help. Everyone needs...
Turn Leads into Sales with Modern Email Marketing
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences. With it, they turn leads into sales. They use it...
Increase Email Open Rate with 9 Key Factors
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer....
Outdated SEO Practices You Should Retire
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices...
Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or...
After the Reddit Redesign, Should Your Business Consider Reddit Marketing?
Many business owners overlook Reddit as a social media marketing channel. However, recent changes to the platform should have them all reconsidering Reddit marketing. A complete overhaul has modernized the look and feel of...
Everything You Need to Create a YouTube Channel That’s Ready to Grow
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal....
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses. They succeed by marking their results, experimenting with optimization changes, and measuring again. You should go through this process,...
5 Internet Marketing Essentials For a Successful Online Business
Internet marketing strategies can get complex fast. It helps to take a few steps back to ensure all of the most essential components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or,...
7 Tips on How to Get Clicks on Your Social Media Content
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t...
How to Use Customer Reviews in Your Content Marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice of harnessing customer reviews has an added bonus of rewarding customers for their praise, strengthening your...