Latest company updates and industry news
Five Things to Remember When Gathering Testimonials
TRANSCRIPTION: Hey, it's Clarence and I'm coming to you from the home office today. Today, I wanted to talk about reputation because it's a big, big deal. You know, all of your customers, clients or patients, everybody has a megaphone nowadays. And...
Keyword Research to Match the Buyer’s Journey
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages...
How to Use Image SEO for More Site Traffic
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images and image SEO are powerful tools for traffic as well. Unfortunately, many marketers aren’t using them to their fullest potential. Images are content too....
Beginner’s Guide to Marketing Funnels
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business. One of the most effective ways to boost conversions and generate more revenue is...
Understanding Google Ranking Factors in 2019
Google is responsible for billions of internet searches each day. This includes well over 85 percent of the search engine market share. The ultimate goal of a marketer is to find their brand high in Google's ranking. Without knowing the factors that Google considers...
Crafting a Marketing Campaign
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action. They give brands personality and emotion. If you want a...
How to Use Manipulation in Marketing Ethically
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations. As such, the idea that manipulation can be used for marketing conjures up images of scare tactics and deception....
Why Customer Trust Is Vital to Your Brand
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been. The competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely...
Blockchain in Marketing
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than...
Digital Marketing Trends Leading into 2019
As the end of 2018 draws near, a savvy marketer will be looking ahead to the upcoming year. He will already be developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018,...
How to Use Artificial Intelligence in Marketing
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots, and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also...
3 Suggestions For In-House Reputation Management
Perfecting your web page is very important in today's market but reputation management is as equally important. Buyers could come upon negative reviews when looking for your business name or a branded product. A local business can create Facebook, Twitter, Yahoo...