Latest company updates and industry news
4 Professional Development Resources for You and Your Team
In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that small business owners and their employees often have to be versatile and knowledgeable in several...
Getting Comfortable with Mobile-First Web Design
The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a "dumbed down" version of the internet. Everything...
5 Reasons Why Site Speed Matters
Does website speed really matter? Let’s put it this way—how long would you wait for a website to load on your desktop or mobile before getting frustrated and going to a different site instead? There have been myriad statistics on the topic, and if there's one thing...
6 Powerful Workflow Automation Tools for Small Business
There are never enough hours in the day. We get so bogged down in the minutiae of keeping the gears running that it doesn’t leave much time for big picture planning or strategy sessions. With some clever workflow automation tools, you can slash the time you need to...
Is it Time to Say Goodbye to the Office?
Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that we can complete our daily work activities quite efficiently for...
Getting Started With LinkedIn Stories
First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with...
How to use a Reactivation Campaign to Boost Revenue in Tough Times
Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of...
Suggestions For In-House Reputation Management
Perfecting your web page is very important in today's market but reputation management is equally as important. Buyers could come upon negative reviews when looking for your business name or a branded product. A local business can create Facebook, Twitter, Yahoo...
How to Write your Welcome Email Series — The Easy Guide
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you'll need a high-quality welcome email series to keep your list warm and engaged. In...
What is Nostalgia Marketing (and How to Use it in 2021)
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the Karate Kid franchise's continuation, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming...
How Facebook Groups Can Supercharge Your Digital Marketing
Facebook is one of the few social networks that has a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see...
7 Tips to Get Your Business Live Streaming on Social Media
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating”...