Do You Do Video? Why Online Video Is the Future of Content Marketing

by | Jul 13, 2016

Discover how to leverage online video to make your content marketing explode.

If you’re curious why online video is the future of content marketing, you’ve come to the right place. Our company knows content marketing inside and out, and current trends point to video as being the next big thing in online promotion. And if you want the truth, we believe that FAQ videos will be the way to go over the next couple of years. Keep reading to learn why.

FAQ Videos Build Authority

If you want to help solve your customers’ problems AND make yourself look like an expert, then you need to start making FAQ videos. All you have to do is cull questions from emails, website forms, and social media. Identify trends and patterns within those questions, and then design an ongoing series of videos to answer the most common questions, one at a time.

How to Make Online Videos for Content Marketing

You have lots of options here, from Facebook Live, to Meerkat for Twitter, to good old fashioned YouTube. You know where your target audience lives, so meet them on the appropriate platform. If you’re not a cinematographer, or if you don’t have a cinematographer’s budget, you’ll be surprised at the quality of videos you can make with a basic webcam from the electronics store. Unless you work for a billion-dollar company, there’s no need to complicate things with cumbersome equipment.

Getting Started with Online Videos

Not sure where to start? I can help you figure out how to make online video the core of your content marketing strategy. I’m here for you.