What can you do to improve your local SEO results today?
Entrepreneurs are always looking for new ways to improve their local SEO results. Local shoppers are the bread and butter for lots of small and medium sized businesses. There are dozens of different ways to approach local marketing. However, smart local SEO plans offer the steadiest, most reliable way to keep local shoppers coming your way. Here are my favorite tips for how to improve local SEO results.
First, Get Your Company’s Google Profile Tuned Up
Google sends local shoppers your company profile every day. Are those consumers seeing all the information they need, or are they left wondering how to contact you? Log into your Google account regularly and take a look at your profile. Make sure you have filled out all possible fields. In addition, go through the simple verification process so that Google can confirm that your business is legitimate.
Second, Make Your Website Mobile-Friendly
A growing percentage of consumers shop for goods and services on smartphones. Do you know how mobile-friendly your website is? If people can’t easily find the information they need on your mobile site, they are far less likely to make a purchase with you. Have a professional check your site and make it as mobile-friendly as possible.
Finally, Review Your Keywords
Think of keyword research as an ongoing process. Keep yourself informed on what search terms people use to find your company. Tweak your keyword scheme to match the words most often used by your customers. Ultimately, there are tons of online tools that will help you through this process.
Now that you understand how improving local SEO results can help you grow, if you’d like some help getting that job done, hit me up.