How Can Facebook Be Used as a Marketing Tool for a Small Business?

by | Aug 10, 2016

Discover the answer to “How can Facebook be used as a marketing tool?” and boost your business marketing efforts.

You’ve heard a lot about it recently, but you’re probably curious about how can Facebook be used as a marketing tool. Facebook is the most popular social media platform on the planet. There are several ways you can leverage Facebook to boost your website traffic and sales. Check it out: 

  • Facebook ads cost a little money, but the ad tool allows you to target your ads at extremely specific populations. We suggest throwing just a few dollars at Facebook ads to see what approach works best with your target audience.
  • Social engagement is free, and can go a long way toward building strong relationships with your customers. When people share feedback or ask a question on your Facebook page, they love to get responses from a real human being. Social engagement allows you to establish yourself as a content expert and a trustworthy company to do business with.
  • Facebook is also a great forum for viral marketing strategies. Consider offering deals or freebies just for your Facebook audience. You could also organize special events and invite those who follow you on Facebook. Giving people a sense of exclusivity, or an inside track on what you have to offer, can build strong and lasting bonds with your customers.
  • Promoting new website content on your Facebook page is an easy way to drive more traffic to your site. Since every visit to your website is another opportunity to make a sale, getting more high-quality hits should always be a top priority.

Still Skeptical about Facebook as a Marketing Tool?

Social media marketing is now a fact of life for successful entrepreneurs. Could you use some more advice about how can Facebook be used as a marketing tool? I’m here for you.