Uncovering the Truth: Does Google AdWords Work?

by | Sep 14, 2016

Here are a few tips to make sure Google AdWords work for your company.

If you’re like many business owners, at some point you’ve found yourself wondering if Google AdWords really work. Is it worth investing your time and money in Google’s online ads? The answer is: it depends. Here’s what you need to know about how to make sure Google AdWords work for your business:

Invest Time in Keyword Research

Before you give a dime to Google, spend some time figuring out your strongest keywords. Brainstorm all the keyword combinations people may use to find your business online. Then, you can use a variety of online tools to narrow down the list of keywords and phrases to focus on with your AdWords campaigns. This is the best way to make sure your marketing dollars are spent wisely.

Consider Geotargeting Your AdWords Campaigns

If your company depends on local customers, think about using geotargeting to focus your AdWords campaigns on your local market. Google will identify shoppers who are searching for your keywords in your geographic area. When your ad appears at the top of the search engine results page for local searchers, you’ll certainly see a boost in local business.

Try Both Search and Display Networks

What’s the difference? The search network displays ads on the search engine results page whenever someone runs a Google search. The display network shows ads on websites that offer ad space. Consider trying both kinds of ads to see if one offers better returns than the other.

Could you use some more advice about whether Google AdWords really work? I’m here for you.