Let’s be real—content is everywhere.
You know what I mean: You spend time writing a post or creating a video, only to realize someone else already said the same thing. The internet is flooded with similar tips, advice, and opinions. How do you make sure your content actually gets noticed?
The key isn’t just creating more content. It’s creating different content—stuff that feels fresh, original, and worth paying attention to.
What if your audience immediately recognized your style? What if people shared your content because they couldn’t find it anywhere else?
Here’s how to make that happen. Let’s dive into five ways to create content that cuts through the noise and keeps people coming back for more.
1. Find (and Own) Your Unique Voice
Your voice is your brand. It’s the way you communicate, your tone, your personality—it’s what makes people recognize you instantly.
How to develop a strong, recognizable voice:
- Know your audience – Speak to them, not at them. Understand what they care about, how they talk, and what problems they need solved.
- Be yourself – Don’t try to sound like everyone else. Are you sarcastic? Straight to the point? Story-driven? Lean into it.
- Stay consistent – Your voice should be the same across all platforms—social media, blogs, videos, emails. Consistency builds trust.
Why this works: People don’t follow content. They follow people. A unique voice makes your content feel personal and authentic—something AI or competitors can’t replicate.
Example: A financial coach could write about budgeting in a dry, technical way… or they could make it fun with relatable, real-world examples and a conversational tone. Guess which one people will read?
2. Offer Value That No One Else Is Giving
If your content is just a remix of what’s already out there, why should anyone care? The best way to stand out is to bring something new to the table.
How to create valuable, one-of-a-kind content:
- Share personal experiences – Your journey, your lessons, your mistakes—nobody else has your exact story.
- Do original research – Poll your audience, analyze trends, or share real case studies.
- Go deeper than the surface – If most people are giving “5 quick tips,” go beyond and explain why they work.
- Focus on niche insights – Instead of general advice, specialize. A narrow, engaged audience is better than a broad, disengaged one.
Pro Tip: Before you create content, ask: What’s missing? What’s the angle nobody else has covered yet?
Example: A marketing agency could write another “How to Use TikTok for Business” guide… or they could share a case study about how a dentist used TikTok to double their appointments. Which one is more interesting?
3. Use Storytelling to Make Your Content Memorable
People forget facts, but they remember stories. If you want to create content that sticks, make it personal, relatable, and emotional.
Ways to incorporate storytelling:
- Tell personal anecdotes – Share wins, losses, and lessons learned.
- Highlight customer success stories – Show how real people got real results.
- Use case studies – Break down a problem, solution, and outcome.
- Make it visual – Use images, videos, or infographics to enhance your story.
Why this works: Storytelling builds an emotional connection with your audience, making them more likely to engage, remember, and share your content.
Example: A fitness coach could post “5 Tips for Weight Loss” or they could share a personal story: “How I Lost 30 Pounds Without Cutting Out Pizza.” Which one gets more clicks?
4. Make Your Content Visually Stand Out
Most people scroll through content without reading it. If your post doesn’t grab attention visually, they won’t stop to read what you wrote.
How to make your content visually appealing:
- Use custom graphics – Even simple Canva designs can make your content look more polished.
- Stick to a consistent color scheme & font – This builds brand recognition.
- Break up text with images, icons, and bullet points – Nobody likes walls of text.
- Use short-form video – Platforms like Instagram Reels and TikTok prioritize video content.
Pro Tip: Even if your brand is text-heavy (like blogs or tweets), add visual elements to make it easier to digest.
Example: A tech blogger could write a long article about “The Future of AI” or they could summarize it in an engaging infographic. Which one will get more shares?
5. Stay Ahead of Trends (But Put Your Own Spin on Them)
Jumping on trends can get you noticed—but blindly copying them won’t set you apart. The key is to add your unique perspective.
How to make trends work for you:
- Don’t just follow—predict – Instead of just reacting to trends, share insights on where things are headed next.
- Give expert commentary – Add depth to trending topics instead of just repeating what everyone else is saying.
- Make trends practical – Teach your audience how to apply the trend in real life.
- Use humor or pop culture – Memes, GIFs, and references can make your take on a trend more shareable.
Why this works: Anyone can repeat a trending topic. Few can add real value to it. Be one of the few.
Example: A social media manager could post “Instagram’s Algorithm Changed Again” (like everyone else) or they could create a video showing exactly how to adjust your strategy to keep growing.
Final Thoughts
You don’t need to be louder to stand out. You need to be different.
By developing a unique voice, providing real value, using storytelling, making your content visually engaging, and adding your own spin to trends, you’ll create content that people want to read, share, and come back to.
Now, pick one of these strategies and apply it to your next post.
The internet may be crowded—but there’s still room for you if you show up the right way.
