Hey Clarence, can you explain what content marketing is?
Can you explain what content marketing is, or how it works? If your reply is no, rest assured that you are not alone. Many entrepreneurs have heard of content marketing but do not have a clear picture of how to do it or why they should do it. Keep reading for a full but brief explanation of what content marketing is, and how you can use it to transform your business.
What is Content Marketing?
Content marketing is the strategic sharing of valuable content with a targeted audience. When this audience views your content as relevant to their needs, their trust in you as a content expert grows. This solid trust increases the chance that these audience members will make a purchase from you.
In other words, you publish content like blogs, ebooks, and special reports on your website. This content is useful to your target audience. Those people come to rely on you for advice about their pain points. When they reach a point where they are ready to make a purchase (which your content can help guide them to), they will be more likely to buy the necessary products and services from someone they trust – namely, you.
Content Marketing Sounds Pretty Simple!
Seems pretty straightforward, right? It is, as long as you have the time it takes to keep a steady stream of fresh and relevant content flowing onto your website. Many entrepreneurs don’t have the time or skill it takes to do content marketing the right way without some help.
Need help creating your content marketing plan? Not only can we explain what content marketing is – we can help you do it right. Let’s talk.