Tag Archives: content marketing

keywords

The Surprising Truth about Keywords — And What You Should Focus On Instead

Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest…
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content marketing tools

5 Tools Every Small Business Should Use For Better Content Marketing

Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear…
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content marketing

Run Your Content Through This 7 Step Checklist Before You Share It

When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the…
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The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of…
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How to Ensure Your Blog Posts Stay Evergreen

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to…
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Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so…
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How to Research and Optimize for Questions

Research and optimize for questions. It's as simple as that. Otherwise, you’re missing out on opportunities to engage customers and drive more traffic…
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How to Use Customer Reviews in Your Content Marketing

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice of…
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Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, they don't “read” in the literal sense. Their algorithms are now sophisticated enough to…
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Why Your Online Marketing Budget May Soon Go Up

Recent surveys show that the majority of businesses plan to increase their online marketing budgets over the next 12 months. These increases mean…
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