Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89% of...
The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more...
Promoting your blog posts is one of the most cost-effective, efficient and smart strategies on how to drive traffic to your blog using Facebook. First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220...
So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank. Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next. Don’t...
Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all these personal...
In a lot of ways, the headline is the most important part of an article or blog post. Headlines make people click and want to read your piece. They spark action. Having an eye-catching headline on social media can draw tons of comments — many from people reacting off...
