Our retargeting best practices will help you make the most of your ad dollars.
A thorough understanding of retargeting best practices is lacking in many of today’s online marketers. An overwhelming percentage of your website traffic won’t make a purchase on their first visit. Retargeting offers an opportunity to have another try at converting these window shoppers into paying customers. Try these retargeting best practices, and you’ll enjoy better conversion rates in no time.
Try Segmenting in Your Retargeting Strategy
You can break down your window shoppers into various categories, or segments, based on their behaviors on your website. You might segment by which pages they visited or which products they viewed. Give each group a semi-customized retargeting experience; explore ways to re-engage each segment of potential customers.
Use Burn Pixels for Retargeting
A burn pixel is a line of code that stops the flow of retargeting ads once a person makes a purchase. No need to use retargeting ads on your existing customers. Instead, place them in a unique marketing flow all their own. It’s a smarter way to offer them upsells and add-ons.
Conduct A/B Retargeting Ad Testing
Running ads that don’t convert is a waste of time and opportunity. A/B testing allows you to run two different ads for the same segment. Over a period of time, it will become clear which of the two ads performs better. Moving forward, you can kill the losing ad and put your ad budget toward the ad that works.
Now that you understand how retargeting best practices can help you grow, if you’d like some help getting that job done, hit me up.