Should Reputation Management Be a Marketing Priority?

by | Jun 10, 2016

Here’s what all marketers should know about online reputation management…

Reputation Management

Many online marketers find themselves wondering about the best ways to focus their resources on marketing. For example, should reputation management be a marketing priority for your business? It sounds like a time-consuming project – and it can be. And that’s not good news for busy entrepreneurs.

But if your company has an online presence, reputation management should be considered a crucial part of your marketing strategy. It only takes a few bad reviews for your good name to be tarnished, and it can happen before you have any idea what’s going on. That’s why it’s so important to learn the right way to handle reputation management for your business.

Review sites are one of the most common places for people to air their grievances about businesses of all kinds. But it’s also important to keep an eye on social media. Even if you don’t maintain business accounts with Facebook or Instagram, it’s easy to search these platforms and more for all mentions of your company. You need to know what people are saying about your business, whether it’s good or bad.

In the end, you should view it all as feedback. Some people live to gripe, and you can usually tell those people apart from the rest pretty easily. Other complaints will be totally legitimate. Use that data to make your product or service better. Use it to make your sales and marketing processes more customer-friendly. But you also have to respond to those complaints in a productive and diplomatic manner.

Could you use some more guidance on how to make reputation management a marketing priority for your business? I’m here for you.