Latest company updates and industry news
What Makes Customers Trust Your Business Online
When someone lands on your website, trust isn’t guaranteed. You can spend hours perfecting your layout or posting updates, but if a visitor doesn’t feel confident in your business, they won’t stick around. Building trust online isn't just something nice to have, it...
5 Social Media Post Formats Proven to Drive Leads for Small Businesses
Small businesses often face the challenge of turning social media engagement into tangible business results—namely, qualified leads. While growing followers and likes is great, lead generation requires a more strategic approach to content. The good news? You don’t...
Website Design Elements That Keep Visitors Interested
When someone lands on your website, you've got just a few seconds to catch their interest. If the design is dull, outdated, or too hard to figure out, visitors are likely to hit the back button without a second thought. But when a site looks attractive, works...
Social Media Strategies That Support Search Rankings
When it comes to improving your search rankings, the first thing people think of is usually SEO. What many don’t realize is that social media can also play a strong supporting role. While social platforms don’t replace the need for proper SEO, they can influence the...
Why Your Website Is Not Appearing in Search Results
You launched your website, made it look great, and maybe even added a few blog posts. But there’s one problem—you can’t find it anywhere on Google. If you’re searching your own business name or services and still not seeing your site, it can feel defeating. The good...
Why AI + Automation Is the New Sales Team for Smart Small Businesses
In today’s hyper-competitive market, small businesses are increasingly expected to do more with less. Limited budgets, lean teams, and aggressive growth targets are all too common. Enter AI and automation—once exclusive to enterprise-level operations, now...
Stop Letting Leads Slip Away: This AI Follow-Up Strategy Closes More Deals
In sales, timing is everything. The difference between a closed deal and a lost opportunity often comes down to how—and when—you follow up. Unfortunately, many small and mid-sized businesses lose potential customers simply because they don’t follow up quickly or...
How Professional Review Management Helps Your Business
Online reviews can make a big difference when someone is deciding whether or not to trust your business. Think about how often people scroll through reviews before trying a new restaurant or choosing a local service. Most will read a few comments, check the star...
Slow Website Speed Issues That Hurt Your Rankings
It doesn’t take much these days to lose a visitor online. If your website takes too long to load, most people won’t wait around for it. A slow site affects more than just your bounce rate. It leaves a bad first impression and makes people less likely to stick around,...
How to Repurpose One Video Into 10 Pieces of Social Media Content
Creating high-quality video content takes time, effort, and resources. But what if one video could power your entire social media calendar for the week—or even longer? Smart marketers know that repurposing content isn’t just efficient—it’s essential for maximizing...
What to Do When Social Media Comments Turn Negative
Social media is packed with opportunity. It’s where people discover new businesses, keep up with favorites, and share quick opinions. But while a lot of the feedback is great, not all of it will be praise. Every now and then, you’ll run into a negative comment or...
5 Ways to Use Marketing Automation and AI to Follow Up with Every Lead Instantly
In today’s digital-first world, speed and personalization are everything—especially when it comes to following up with leads. The longer it takes to respond, the colder that lead becomes. But with the right combination of marketing automation and AI, you can follow up...