Latest company updates and industry news
5 Tips for Landing Featured Snippets on Google Search
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets...
7 Tips for Productive Remote Marketing
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive...
5 Ways COVID-19 has Reshaped Consumer Behavior
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But...
12 Versatile Marketing Approaches To Consider When You Need To Do Something Different
The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and get sales moving. Depending on...
4 Ways to Identify and Develop Your Unique Selling Proposition
If you want to distinguish yourself from the competition, it’s essential to identify and develop your Unique Selling Proposition (USP). Put simply, and your USP is a summary of what is unique about your business and how your business adds value to your current or...
5 Marketing Trends for the Covid-19 Era
Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered...
6 Reasons To Include Content Marketing In Your Strategy
You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player in bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to...
Effective Point-of-Sale Marketing Ideas to Boost Sales
In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these...
Top Tips for Video SEO & Engagement
The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then...crickets. Video content takes more time and energy than almost any other type....
How Influencer Marketing Can Help Brands During the Pandemic
At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short months. Now, we’re all realizing that life is going to look different for longer...
The Basics of Backlinks: How to Get Started
Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimized content,...
7 Tips for Pivoting your Marketing Strategy During COVID-19
You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up...