Latest company updates and industry news
The Best Type of Content To Create To Stand Out In Today’s Saturated Market
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest...
7 Entrepreneurs Every Business Owner Should Follow
The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in business and life are sharing their insights online in blogs...
How to Develop a Winning Omnichannel Marketing Strategy
The path to a customer purchase can begin and end at any time, in any location and on any device. Because of this, it’s becoming apparent that businesses need to create a seamless experience across the entire process. With so many devices available to complete a task,...
How to Ensure Your Blog Posts Stay Evergreen
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers can get...
Using Google Analytics to Improve Content Marketing
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns....
How to Research and Optimize for Questions
Research and optimize for questions. It's as simple as that. Otherwise, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions...
Sales and Marketing Alignment to Reach Your Business Goals
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams,...
Five Things to Remember When Gathering Testimonials
TRANSCRIPTION: Hey, it's Clarence and I'm coming to you from the home office today. Today, I wanted to talk about reputation because it's a big, big deal. You know, all of your customers, clients or patients, everybody has a megaphone nowadays. And...
Keyword Research to Match the Buyer’s Journey
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages...
How to Use Image SEO for More Site Traffic
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images and image SEO are powerful tools for traffic as well. Unfortunately, many marketers aren’t using them to their fullest potential. Images are content too....
Beginner’s Guide to Marketing Funnels
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business. One of the most effective ways to boost conversions and generate more revenue is...
Understanding Google Ranking Factors in 2019
Google is responsible for billions of internet searches each day. This includes well over 85 percent of the search engine market share. The ultimate goal of a marketer is to find their brand high in Google's ranking. Without knowing the factors that Google considers...