Latest company updates and industry news
How To Scale Your Instagram Ads More Effectively
Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It's quite popular with the younger demographic and has engagement numbers that can put some of its rivals to shame. So it's no...
How To Manage A Social Media Crisis
You're on social media for one reason and that's to get your message out to as many people as possible. Social media is all about amplification. Those who can attract the most eyeballs to their posts, videos, images, etc are considered to be the mavericks of their...
Why Twitter Spaces Can Be An Exciting Opportunity For Your Brand
Over the past year, the audio chat format has become very popular. The pandemic probably had a lot to do with its meteoric rise. With people locked indoors, this became a new outlet for expression, discussion and connection, feelings that become extremely important...
How to Use LinkedIn to Grow Your Brand’s Influence
LinkedIn isn't just useful to see what your old buddies from work are up to these days. Billed as a professional social network, LinkedIn is a powerful job hunting and career networking platform that has an incredible global reach. Despite its surging popularity and...
5 Tips to Adapt Your Remarketing Strategy for the New Apple iOS Privacy Updates
We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt your remarketing strategy, there are still some things you can do. About the IOS Privacy Updates Before looking...
3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started
Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and...
How to Determine Instagram Influencer Pricing
Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is now expected to reach almost $14 billion by 2022. It goes without saying that influencer marketing is here to stay. As...
How to Plan Facebook Ad Campaigns For The Holiday Season
The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why...
8 Steps to Create a Social Media Digital Marketing Strategy for Your Small Business
These days, ensuring your business has a social media presence is part of standard business practice. For your small business to have the best chance of success, you need to be active on social media. If you are on the fence about what social media can offer your...
6 Tips to Optimize Your Small Business’s Blog Posts
The right blog post can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not have an idea of how to develop the blog to help their company...
4 Ways to Manage Your Small Business’s Online Reputation
Taking your business online means you are bringing it where the world will be able to reach it. With this new chapter comes many new things to learn for most business owners. One of those is the fact that you will need to keep track of your online reputation. This may...
8 Free Digital Marketing Tools That Every Small Business Should Be Aware Of
Running a business is hard work. It will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective...