Latest company updates and industry news
An Introduction to Facebook Shops for Small Business
With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This...
The Customer Feedback System
How’s your customer feedback system working for you, or do you even have one? Discover how to get more positive customer feedback and what you should do with it. Is your business leveraging a customer feedback system? Or are you still scrambling around trying to...
6 Tips to Get Started with LinkedIn Marketing
Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge...but what you will find are leads. In fact, 93% of marketers...
How to Read A Marketing Report
Does it feel like you are reading a foreign language when you look at your weekly and monthly marketing reports? Learn how to decipher the key metrics so you can use them to build a foundation for higher conversion rates. Do your eyes glaze over when you look at your...
Halloween Marketing Ideas
Are you looking for creative Halloween marketing ideas for your business? These spooky ideas can help you grab your customer’s attention and achieve a successful marketing push before the holidays. Double-double toil and trouble—Halloween marketing ideas can help you...
Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic
Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of...
5 Tips for Landing Featured Snippets on Google Search
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets...
7 Tips for Productive Remote Marketing
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive...
5 Ways COVID-19 has Reshaped Consumer Behavior
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But...
12 Versatile Marketing Approaches To Consider When You Need To Do Something Different
The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and get sales moving. Depending on...
4 Ways to Identify and Develop Your Unique Selling Proposition
If you want to distinguish yourself from the competition, it’s essential to identify and develop your Unique Selling Proposition (USP). Put simply, and your USP is a summary of what is unique about your business and how your business adds value to your current or...
5 Marketing Trends for the Covid-19 Era
Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered...